Dirty opens in Milan, a new cocktail bar with a hardcore soul led by Mario Barulla, Carola Abrate and Gigi Tuzzi.

The precise need of this project is to fight hypocrisy, white jacket hospitality and stereotypes: the counterculture at the bar has arrived in Milan!

Short and simple Drink List, accompanied by food made to enjoy! A place for wolves, hungry for life, at night, for true carnazza milanese!

The project was also followed by Paolo Coppola, entrepreneur in the hospitality sector, and Nick Maltese Studio for furnishings and style. A butcher’s curtain divides the more pop bar from a more intimate area.

The brutalist environment was represented by our coordinated image: logo, photo and video content, digital identity, social media management. Everything according to the dirtiest customer in Milan: an unvarnished experience, without dress codes and prejudices.

Project

art direction

What We Did

all that is seen and not