Campari Soda is the aperitif without labels conceived by Davide Campari and designed by the futurist Fortunato Depero in 1932. Without labels today, as then: because labels often speak for us, but not about us, and the aperitif is the most beautiful moment to let go. To let go of conventions, superstructures, frills.

To celebrate, Campari Soda transforms the Isola district into its “#NoLabelDistrict“, with installations to interact with scattered throughout the streets and the possibility of having an aperitif with Campari Soda in the participating establishments.

We took care of taking photos of the premises that served Campari Soda to customers for the occasion, making the Isola district a concentrate of distant origins: the classic Milanese aperitif to drink, with a slice of orange and accompanied by peanuts and pistachios.

To warm up the evening there were international guests such as Hell Raton, enthralling music and Campari Soda animations installed everywhere: Campari is guaranteed fun!

Project

reportage event

What We Did

photo