
STUDIO’S EVENT – WHEN CREATIVITY MEETS TECHNIQUE
A night of innovation, style, and pure energy. Studio Maigiu and Uplab Studio joined forces to bring Keep It Real to life, presenting a collection of custom apparel in an event that blended creativity, craftsmanship, and immersive experiences. Clèr Milano’s rooftop was the perfect stage for this dynamic collaboration, where music, design, and interactive stations transformed the space into a hub of inspiration.
A CELEBRATION OF BRAND IDENTITY
More than just a launch, this event was an open invitation to explore new creative possibilities. The evening showcased how design techniques, branding expertise, and hands-on experiences can push the boundaries of what a brand can become. Live screen-printing stations, giveaways, and interactive moments made guests not just spectators, but part of the creative process itself.
IMMERSIVE EXPERIENCES & INTERACTION
The energy of the night was fueled by a DJ set, exclusive “scratch & win” prizes, and a live customization cornerwhere guests could print on canvas bags, t-shirts, and other Keep It Real collection pieces. Every detail was designed to celebrate individual expression and creative freedom, embodying the essence of Keep It Real.
PUSHING BOUNDARIES THROUGH COLLABORATION
This event was more than just a party—it was a testament to what happens when different creative visions unite. By combining branding expertise, technical skill, and artistic experimentation, Studio Maigiu and Uplab Studio proved that fashion and creativity are not just about aesthetics but about creating new opportunities and bold experiences.
Project
event planning
What We Did
event planning & reportage
Execution
2024



