BOB – THE PROJECT
In the heart of Milan, BOB Milano isn’t just a cocktail bar—it’s an experience. A place where mixology, design, and communication merge into a bold, unmistakable identity. Studio MAIGIU took charge of the art direction, visual storytelling, and social media strategy, turning BOB into a brand that speaks for itself.
DRINK LIST – WHERE FLAVOR MEETS AESTHETICS
Every cocktail at BOB Milano tells a story, crafted with precision and style. We designed a visually stunning drink list, balancing aesthetics with storytelling. The latest shooting was entirely captured on analog film, bringing a raw, textured, and timeless feel to the images. This unique approach gives BOB Milano’s communication a distinctive and sophisticated edge, elevating the visual experience and reinforcing its identity.
ART DIRECTION – A SIGNATURE VISUAL IDENTITY
BOB Milano has a vibe that stands out, and our mission was to transform it into a compelling visual language:
- A bold and dynamic graphic concept to enhance the brand’s soul.
- Exclusive photography & video productions capturing the space, atmosphere, and cocktails authentically.
- Online & offline communication materials, bridging the gap between digital presence and real-life experience.
SOCIAL MEDIA MANAGEMENT – BUILDING A STORY EVERY DAY
For a venue like BOB Milano, social media is everything. We developed a tailor-made strategy that combines high-quality visuals with engaging storytelling:
- A curated content plan highlighting events, cocktails, and the full BOB experience.
- Photography & video production that brings the brand’s essence to life.
- Community engagement & growth, turning followers into loyal guests.
Project
drink list
What We Did
photo, social
Execution
2025
