STUDIO’S EVENT – WHEN CREATIVITY MEETS TECHNIQUE
A night of innovation, style, and pure energy.
Studio Maigiu and Uplab Studio joined forces to bring Keep It Real to life — a collaborative event that merged creativity, craftsmanship, and immersive design.
On the rooftop of Clèr Milano, music, fashion, and interactive installations came together in a vibrant celebration of brand culture and visual experimentation.
A CELEBRATION OF BRAND IDENTITY
More than just a product launch, the event was an open dialogue between creativity and technique.
Guests explored how design, branding, and hands-on experience can shape a brand’s identity in real time.
Live screen-printing stations, personalized giveaways, and interactive moments turned the audience into active participants — transforming the evening into a playground of ideas, collaboration, and creative freedom.
IMMERSIVE EXPERIENCES & INTERACTION
The energy of the night was fueled by a dynamic DJ set, exclusive scratch & win prizes, and a live customization corner — where guests could personalize canvas bags, t-shirts, and pieces from the Keep It Real collection.
Every detail was curated to celebrate individual expression and creative freedom, embodying the true essence of the project.
PUSHING BOUNDARIES THROUGH COLLABORATION
This event was more than a party — it was a statement about creative unity.
By blending branding expertise, technical skill, and artistic experimentation, Studio Maigiu and Uplab Studio demonstrated that fashion and creativity go far beyond aesthetics:
they are about building experiences, shaping opportunities, and pushing boundaries together.
Project
event planning
What We Did
event planning & reportage
Execution
2024
