KYRÖ DISTILLERY – BRUTALLY FINNISH
Where design, spirit, and rye meet.
Born in the heart of Finland, Kyrö is more than a distillery — it’s a brutalist dream made liquid.
A bold brand that brings Nordic rawness and creative rebellion to the world through gin, whisky, and an unmistakable visual identity.
Made from 100% wholegrain rye, Kyrö products redefine the classics — from the Gin & Tonic to the Whisky Sour or the Negroni — turning them into something wilder, braver, unmistakably Finnish.
Today, Kyrö stands as an artisanal powerhouse, blending design culture, craftsmanship, and a sharp sense of humor.
Because in Finland, good spirits are meant to be shared — preferably after the sauna.
KYRÖ DISTILLERY – SAUNA, RYE & RAW ATTITUDE
A story that starts in the steam of a Finnish sauna.
A group of friends were sharing a sauna and a bottle of rye whisky when they asked themselves a simple question:
“Why doesn’t anyone make rye whisky in Finland?”
That moment of curiosity — and rebellion — marked the beginning of Kyrö Distillery.
To bring that same spirit to Milan, we created a photo campaign that goes back to where it all began:
the sauna.
Dedicated towels, a hardcore aesthetic, and a raw, unapologetic energy — a visual tribute to the brand’s bold, transgressive DNA.
Today, Kyrö stands as a symbol of Finnish creativity and independence, and is also the official national distributor of Velier Company.
A brand that distills not just rye, but pure attitude.
Project
campaign
What We Did
photo
Execution
2022
