Havana Club Grounds

The project that lights up Italy’s most underground nights.

For Havana Club, we captured the energy and authenticity of Havana Club Grounds — an experience that brings together music, art, and creativity within a community free from labels.

In Milan, we joined the city’s wildest party, documenting every moment and turning it into a visual story of inclusivity, movement, and shared expression.

With Havana Club Grounds, the goal was to celebrate and empower local communities, fostering collaboration and artistic freedom.
We translated this vision into a mix of video, photography, and storytelling — bringing to life the atmosphere of an unforgettable night.

Havana Club embodies the true spirit of Cuba — a rum cherished by Cantineros and rum lovers around the world, always moving to the rhythm of the best Cuban music.

Its three signature rums — Havana Club 3, Havana Club Especial, and Havana Club 7 — capture the essence of Cuban style: a perfect balance of complexity and elegance, born from natural tropical aging.
Exceptionally versatile, they mix effortlessly and elevate even the most classic cocktails into a unique experience of flavor and character.

Project

reportage event

What We Did

video production

Execution

2023