CARPANO — Edicola Pop-Up
Where design, tradition, and mixology meet during Milano Design Week.
During Milano Design Week, Carpano, together with Antica Formula and Punt e Mes, transformed a classic Milanese newsstand into an unexpected pop-up experience — a space where design, heritage, and cocktail culture converged.
Studio Maigiu was entrusted with capturing the atmosphere of this unique installation, creating a photo and video reportage that narrates the encounter between Italian craftsmanship and contemporary mixology.
AESTHETIC MEETS MIXOLOGY
Each cocktail tells a story — and our goal was to translate that narrative into striking, sensorial images.
Through a meticulous focus on lighting, texture, and composition, we crafted a visual series that embodies the spirit of Norah Milano’s mixology, revealing both the technical precision and the creative artistry behind every pour.
The result is a visual dialogue between design and flavor, where every frame becomes part of a story — elegant, refined, and unmistakably Milanese.
A DRINK LIST THAT SPEAKS
A drink list is more than just a menu — it’s an invitation, a story, an experience waiting to unfold.
Our photography was designed to elevate the Norah experience, offering guests a visual taste of what awaits them and setting the mood even before the first sip.
Each image was composed to balance aesthetic precision and emotional warmth, turning mixology into a language of design and desire.
A LASTING VISUAL IDENTITY
Beyond content creation, this project helped strengthen Norah Milano’s brand identity.
The striking imagery now serves as a key visual asset across social media, marketing campaigns, and in-house materials — ensuring consistency, elegance, and impact across every touchpoint.
A cohesive visual narrative that extends the Norah ethos — refined, bold, and unmistakably contemporary.
Project
drink list
What We Did
photo
Execution
2024
