The “Palhomitas Tour” of Altos Tequila is an extraordinary tour that includes 100 unforgettable evenings throughout Italy. combining the excellence of the Mexican tequila Altos, renowned partner of the 50best bars, with the vibrant and engaging energy of the contemporary cumbia. An exciting journey through the culture and authentic flavors of the Los Altos plateau in the Jalisco region of Mexico.

The protagonist of the evenings, accompanied by a DJ set with electro – pop – Latin sound, will be the Altos Paloma, iconic cocktail made with the exceptional Altos Plata, for a complete and immersive sensory experience.

The first stage of the Palhomitas Tour by Altos Tequila is the one in Milan, on the occasion of the Cinco de Mayo. A festival that celebrates Mexican culture around the world, for an atmosphere to remember.

The event took possession of the Mexican rhythm at POP Navigli in Milan, in Ripa di Porta Ticinese 61. We documented the iconic evening that leads to an epic tour.

Project

reportage event

What We Did

video production

Execution

2024