ALTOS TEQUILA – PALHOMITAS TOUR

A journey across Italy that celebrates flavor, culture, and rhythm.

The Palhomitas Tour by Altos Tequila brings to life an extraordinary road experience:
100 nights across Italy dedicated to the energy of contemporary cumbia and the unmistakable taste of Altos Tequila, partner of The World’s 50 Best Bars.

An engaging and colorful celebration inspired by the Los Altos region in Jalisco, Mexico — where authenticity, craftsmanship, and community define the essence of tequila culture.

At the center of each night, the Altos Paloma: a signature cocktail crafted with Altos Plata, enhanced by an electro–pop–Latin DJ set that transforms every tasting into a multisensory moment.

A vibrant mix of sound, light, and flavor — designed to share the true spirit of Mexico, one glass at a time.

ALTOS TEQUILA – PALHOMITAS TOUR: MILANO EDITION

Cinco de Mayo, music, and Mexican spirit.

The first stop of the Palhomitas Tour by Altos Tequila kicked off in Milan, celebrating Cinco de Mayo — the global festival that brings Mexican culture to life with color, rhythm, and flavor.

The event took over POP Navigli, at Ripa di Porta Ticinese 61, transforming the space into a vibrant mix of music, people, and authentic energy straight from Jalisco.

Between electro–Latin sounds, signature Palomas, and the unmistakable Altos spirit, the night set the tone for an epic tour across Italy — a journey that blends lifestyle, culture, and creativity in true fiesta mexicana style.

We were there to capture it all.

Project

reportage event

What We Did

video production

Execution

2024